Campaign Lead, UAE

The Account Manager, UAE is responsible for developing, executing, and continuously refining Kraken's campaign strategy to secure business growth within the United Arab Emirates market. Reporting to the Director, GCC, the role serves as the primary coordinator for customer engagement, opportunity development, market intelligence, and capture activities across the UAE.

Working closely with the Director, GCC, and Kraken's commercial, technical, and programme teams, the Account Manager will drive the day-to-day execution of campaign plans, build strong customer relationships, and position Kraken's capabilities to support the UAE's defence and maritime priorities.

This role is ideal for a commercially focused professional seeking to develop strategic account management and business development expertise within a high-growth international market.

Campaign Development & Execution 

• Develop and maintain the UAE campaign plan, ensuring alignment with Kraken's regional and corporate growth objectives. 
• Capture revenue and program of record contracts with the UAE government.  
• Execute campaign activities designed to increase market awareness, customer engagement, and opportunity development. 
• Identify and track key decision-makers, influencers, stakeholders, programmes, and procurement activities within the UAE market. 
• Maintain detailed account plans and opportunity strategies for priority customers and programmes. 
• Support the development and execution of capture plans for strategic opportunities. 

Customer Relationship Management 

• Build and maintain strong working relationships with customers, government stakeholders, industry partners, and advisors within the UAE. 
• Coordinate customer engagements, meetings, demonstrations, events, and visits. 
• Act as a day-to-day point of contact for assigned accounts and opportunities. 
• Ensure customer requirements, priorities, and feedback are effectively communicated throughout the business. 

Business Development Support 

• Support the identification, qualification, and progression of new business opportunities. 
• Monitor market trends, procurement activity, competitor developments, and customer requirements. 
• Contribute to opportunity assessments, business cases, and go/no-go recommendations. 
• Assist in the preparation of proposals, presentations, and customer-facing material. 
• Support the development of local partnerships that strengthen Kraken's position within the UAE market. 

Cross-Functional Coordination 

• Coordinate support from commercial, technical, engineering, programme, and operational teams to support campaign objectives. 
• Ensure actions arising from customer engagements are tracked and delivered. 
• Facilitate information sharing between regional stakeholders and Kraken headquarters. 
• Support bid teams during proposal development and customer engagement activities. 

Market Intelligence & Reporting 

• Maintain a detailed understanding of UAE defence, security, maritime, and technology priorities. 
• Gather and report market intelligence on programmes, funding opportunities, competitors, and industry developments. 
• Provide regular updates on opportunity pipelines, campaign progress, risks, and customer activity. 
• Maintain accurate records within the company's CRM and business development systems. 

Key Accountabilities 

• Delivery and maintenance of the UAE campaign plan. 
• Growth and progression of the UAE opportunity pipeline. 
• Development of trusted customer and stakeholder relationships. 
• Identification and qualification of new business opportunities. 
• Timely and accurate market intelligence reporting. 
• Effective coordination of internal resources in support of UAE growth objectives. 

• Experience in account management, business development, sales, capture management, customer engagement, or related commercial roles. 
• Strong relationship-building and stakeholder management skills. 
• Excellent written and verbal communication abilities. 
• Strong organisational and project coordination skills. 
• Ability to work independently while coordinating across multiple teams. 
• Experience developing reports, presentations, and customer-facing documentation. 
• Willingness to travel within the UAE and GCC region as required. 

• Experience within defence, maritime, aerospace, technology, security, or government sectors. 
• Understanding of UAE government procurement environments and customer structures. 
• Experience supporting bids, proposals, or strategic campaigns. 
• Existing network within UAE defence, maritime, or government communities. 
• Arabic language skills.